Sales Hiring Scorecard and Interview Guide
Competencies, structured questions, practical exercises and a scoring grid that compares up to five candidates on evidence, not instinct.
Excel packExcel (.xlsx)Per hireFounders and teams
What is inside
- Ten competencies with what good looks like, red flags and three structured questions each.
- Role setup for SDR, AE, full-cycle or manager, with editable weights and pass marks.
- Three practical exercises with briefs and scoring guidance: role-play, written task and pipeline review.
- A scoring grid for up to five candidates, scored by each interviewer before the group discusses.
- Reference-check questions and a verification table for claimed results.
Who it is for
Founders and managers hiring SDRs, AEs or sales managers who want to compare candidates fairly.
How to use it
- Open it and fill in the yellow cells with real, current examples.
- Read what it flags, and pick the one or two things that matter most.
- Share it with the people who need to act, and revisit in a month.
Why we made it
Because instinct is the most expensive way to hire a salesperson.
What it will not do
It structures interviews. It is not employment advice, and fair hiring still depends on how you apply it. Check your process with your own adviser.
Keep going
Use it with.
- Excel checklistFree
First Sales Hire Readiness Checklist
Sixteen checks and a cash and payback model. You get one of three answers: hire now, fix first, or not yet.
Founder-led sales · 20 minutesSee what is inside → - Excel trackerFree
Rep Ramp Tracker
30, 60 and 90 day milestones for new SDRs and AEs, with evidence, manager sign-off, overdue flags and a ramp score.
Sales teams · Over 90 daysSee what is inside →