Outbound Readiness Check

Twelve questions on whether your outbound is ready to scale. See your readiness level, your biggest weakness, the one thing to do first, and what to measure next.

Self-diagnostic12 questions4 minutesAnswers stay in your browser

For each statement, choose the answer that is honestly true today, not the one you would like to be true. There are no right answers, only useful ones.

0 of 12 answered
ICP clarity

We can name, in one sentence, who we should contact and why they would care.

Everyone doing outreach uses the same written definition of a good-fit account.

Triggers and timing

We choose accounts because of something that has changed, not only because of their size or industry.

We know which events make a company more likely to need us in the next 90 days.

Data quality

Contact details are verified before they enter a sequence.

Customers, open deals and recent contacts are removed from lists before outreach starts.

Message relevance

Each opening line is specific to the recipient's situation.

We could swap a competitor's name into our message and it would no longer work.

Channels and sequence

We use more than one channel, in an order we chose on purpose.

Deliverability and compliance

Our email authentication is set up and we monitor bounces and spam complaints.

We have documented our lawful basis, and we honour opt-outs everywhere.

Capacity to handle replies

Replies are answered quickly, and there is a clear owner for every positive response.

Answer all 12 questions to continue.

What is inside

  • Twelve questions in seven areas: ICP clarity, triggers and timing, data quality, message relevance, channels and sequence, deliverability and compliance, and capacity to handle replies.
  • Your readiness level, free and straight away: not ready yet, getting there, nearly ready, or ready to test.
  • Your action plan: your biggest weakness, the one thing to do first, and what to measure next.
  • A natural next step: the quiz diagnoses, and the Outbound Audit Checklist investigates.
  • Privacy by design: your answers stay in your browser.

Who it is for

Founders and sales leaders who are about to add volume to outbound, and want to know whether the foundations can carry it.

Why we made it

Because adding volume to an outbound engine with gaps just scales the gaps.

What it will not do

It shows whether your foundations are ready and what to do first. It does not replace a full audit or fix the gaps for you.
Next step

Use it with.

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    Twenty-five practical tests to run before you send a message, each with a passing and failing example.

    Founders and teams · 15 minute readSee what is inside →
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