Outbound Audit Checklist

A weighted checklist across eight areas of outbound, with a dashboard that shows your biggest leak.

Excel checklistExcel (.xlsx)40 minutesSales teams

What is inside

  • 40 checks across eight areas: targeting, data and contacts, messaging, channels and sequencing, replies and handoff, measurement, deliverability and compliance, and people and routine.
  • Impact-weighted scoring, so a critical gap counts for more than a minor one.
  • A dashboard with a score for each area and a chart.
  • Your three biggest leaks, ranked automatically.
  • A compliance warning that flags weak deliverability and UK GDPR and PECR basics.
  • A notes column for owners and due dates, so findings turn into actions.

Who it is for

Sales leaders and founders running outbound, or inheriting it, who suspect it is leaking somewhere.

How to use it

  1. Open it and fill in the yellow cells with real, current examples.
  2. Read what it flags, and pick the one or two things that matter most.
  3. Share it with the people who need to act, and revisit in a month.

Why we made it

Because outbound often fails quietly, in places nobody is looking.

What it will not do

It finds the leaks. It does not fix them. Compliance items are prompts, not legal advice, so check them with your own adviser.
Keep going

Use it with.

  • PDF checklistFree

    25 Pre-Send Tests for Outbound Messages

    Twenty-five practical tests to run before you send a message, each with a passing and failing example.

    Founders and teams · 15 minute readSee what is inside →
  • Self-diagnosticFree

    Outbound Readiness Check

    Twelve questions on whether your outbound is ready to scale. See your readiness level, your biggest weakness, the one thing to do first, and what to measure next.

    Sales teams · 4 minutesTry it →
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