Discovery Call Question Bank
Over sixty questions organised by what you are trying to uncover, with what to listen for, questions to avoid, and when not to ask another question.
PDF guidePDF25 minute readFounders and teams
What is inside
- Over sixty questions in ten groups, from opening to close.
- What to listen for after each group.
- Eight questions to avoid, with a better version of each.
- A section on when not to ask another question.
- A one-page pocket card to keep beside you on a call.
Who it is for
Founders, AEs and managers who want sharper discovery and better listening.
How to use it
- Read the first two pages, then browse the groups that match your market.
- Pick the three signals most relevant to the problem you solve.
- Test each one against the four Rs before you act on it.
Why we made it
Because most discovery fails by asking the right question at the wrong time, or not listening to the answer.
What it will not do
It gives you questions. It cannot give you the judgement to know when to ask them, which is practised on real calls.
Keep going
Use it with.
- Excel templateFree
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A log and pattern summary for lost deals, a buyer-confirmed reason beside the salesperson's view, and an interview guide for the call that tells you the truth.
Founders and teams · OngoingSee what is inside → - Excel packFree
1-on-1 Coaching Pack
A 45-minute coaching agenda, a weighted call scorecard with rep self-scoring, and a tracker to follow one behaviour across sessions.
Sales teams · 45 minutes per sessionSee what is inside →